When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least […]
List Engagement: What to Mail
Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well. That said, here’s the number […]
Email Subject Lines That Increase Your Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: • Your newest coaching program • Your latest must-have tool discovery • That epic blog post you just wrote The trouble is, you only have about two […]
How Often Does Your Audience REALLY Want to Hear from You?
When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once a year […]