When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least […]
Email Subject Lines That Increase Your Open Rates
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: • Your newest coaching program • Your latest must-have tool discovery • That epic blog post you just wrote The trouble is, you only have about two […]
Why Spying on Your Competitors is Necessary in Business
Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state […]