Optimize Your Facebook Business Page:

Your Facebook Business Page acts as the virtual front door to your business. To leave a lasting impression, take the time to:

• Utilize a professional and inviting profile picture that encapsulates your brand’s essence.
• Showcase an engaging cover photo that not only visually represents your brand but also resonates with your target audience.
• Ensure all pertinent business information, including contact details, business hours, and a compelling business description, is complete and up-to-date.

Encourage Genuine Interactions:

At the core of positive reviews lies genuine engagement. Foster authentic connections with your audience by:

• Responding promptly to messages, comments, and reviews on your page, demonstrating attentiveness and a commitment to customer satisfaction.
• Creating and sharing content that goes beyond mere promotional material, aiming to build a vibrant community around your brand.

Set Clear Expectations:

Transparent communication is fundamental to managing customer expectations and minimizing the likelihood of negative reviews. To achieve this:

• Clearly articulate product or service details, delivery times, and business policies on your page.
• Proactively address potential challenges to avoid unpleasant surprises for your customers.

Timing is Everything:

The timing of your review requests can significantly impact the quality of responses. Consider:

• Requesting reviews after positive interactions, successful transactions, or moments of customer delight to capture positive sentiments.
• Avoiding review requests during periods where there may be known customer dissatisfaction to mitigate the risk of negative feedback.

Streamline the Review Process:

Simplify the review process to encourage more customers to leave their feedback by:

• Providing clear and concise instructions on how customers can leave a review, minimizing friction in the process.
• Considering the creation of a tutorial video that guides users through the steps, ensuring accessibility for all customers.

Incentivize Responsibly:

While incentives can be powerful motivators, it is crucial to use them judiciously to maintain the authenticity of reviews:

• Consider offering discounts, exclusive access, or entry into a giveaway for customers who take the time to leave a review.
• Always ensure compliance with Facebook guidelines to uphold the integrity of the review ecosystem.

Showcase Positive Reviews:

Harness the positive feedback from satisfied customers to build trust and credibility by:

• Creating dedicated posts that prominently feature customer testimonials, effectively showcasing the positive experiences others have had with your business.
• Designing visually appealing content that not only captures attention but also emphasizes the positive feedback received.

Handle Negative Reviews Professionally:

Negative reviews are inevitable, but how you navigate and respond to them is critical in maintaining a positive online reputation:

• Respond promptly and professionally to negative feedback, acknowledging concerns and showcasing a willingness to address issues.
• Demonstrate a commitment to customer satisfaction by providing solutions and seeking opportunities for constructive resolution.

Utilize Facebook Insights:

Harness the power of Facebook Insights to gain valuable insights into user engagement, allowing you to:

• Regularly analyze data to identify successful content and engagement patterns.
• Tailor your content strategy based on data-driven insights, ensuring a dynamic and responsive approach to your online presence.

Promote Positive Reviews Through Ads:

Take advantage of the advertising capabilities on Facebook to amplify the impact of positive reviews:

• Design ad campaigns that prominently feature positive testimonials, leveraging social proof to captivate your audience.
• Target these ads strategically to reach a broader audience, ensuring increased visibility for the positive feedback received.

Stay Consistent and Responsive:

Consistency and responsiveness are the pillars of a successful online presence. To maintain a positive reputation, it is crucial to:

• Regularly update your page with relevant and engaging content that aligns with your brand identity.
• Respond promptly to new reviews, showcasing an active and attentive online presence that values customer feedback.

In the ever-evolving landscape of online reviews, successfully navigating the realm of Facebook reviews necessitates a multifaceted approach. By amalgamating proactive engagement, transparent communication, and strategic optimization, businesses can not only refine their Facebook Business Page but also cultivate a positive online reputation that resonates with their target audience. Remember, the key to stellar success lies in forging genuine connections and consistently delivering exceptional experiences that inspire customers to share their positive feedback. By implementing these comprehensive strategies consistently, businesses can harness the full potential of Facebook reviews, contributing significantly to the overarching success and growth of their brand.

The post Attaining 5-Star Facebook Ratings and Reviews for Your Business Page appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post A quick guide to picking the right branding agency for your rebrand appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post Challenges of creating and structuring a multi-brand system appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post The five-step process for running effective brainstorming sessions appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post The complete guide to unlocking your team’s power and potential appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post How to build ground-breaking products: a manager’s guide appeared first on ReviewsPop.

One of the critical decisions you’ll make during this process is choosing the right branding agency to guide you through the transformation.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

– Steve Jobs

Open communication and shared values

Begin your search by researching branding agencies that have a strong track record in delivering successful rebranding projects. Look for agencies that have experience in your industry and a portfolio that resonates with your brand’s aesthetic and values.

When evaluating potential agencies, consider their expertise in various aspects of branding, such as logo design, messaging, visual identity, and market research. Review case studies of their past rebranding projects to gauge the level of creativity and effectiveness they bring to the table.

Realizing your brand’s full potential

A successful partnership with a branding agency depends on more than just their skills – cultural fit is equally important. During initial consultations, assess whether the agency understands your brand’s values and can work collaboratively with your team. Open communication and shared values will contribute to a smoother rebranding process.

Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate its approach to brainstorming, conceptualizing, and executing branding concepts. Their ideas should resonate with your vision while bringing a fresh perspective to the table.

Essential insights on how to pick the perfect agency

1. Request references from past clients who have undergone rebranding projects with the agencies on your shortlist. Reach out to these clients to gather insights into their experiences.
2. Discuss the agency’s creative process during your consultations. A great branding agency should be able to articulate their approach to brainstorming, conceptualizing, and executing branding concepts.
3. Be upfront about your budget constraints, and ensure that the agency can work within your financial parameters.
4. Inquire about the agency’s ability to adapt to these changes and keep your brand relevant in the long term.

Conclusion

After considering all the practical factors, trust your instincts when making the final decision. Choose an agency that not only aligns with your goals but also gives you the confidence that they can bring your rebranding vision to life.

Picking the right branding agency for your rebranding project is a critical step toward realizing your brand’s full potential. By defining your goals, evaluating experience, checking references, and ensuring a cultural fit, you can make an informed decision that sets your rebrand up for success.

The post Tech and digital skills to build a future education system appeared first on ReviewsPop.

Fixer ses tarifs peut devenir le cauchemar du coach. D’innombrables personnes tombent dans ce piège (voire même dans d’autres entreprises de services) : elles baissent leurs prix pour obtenir des clients, puis elles commencent à en vouloir à leurs clients parce qu’elles SAVENT qu’elles devraient demander plus mais ne veulent pas perdre de clients en augmentant leurs prix.

Si vous vous trouvez dans ce scénario, il est temps de réfléchir aux raisons pour lesquelles vous continuez à baisser vos prix. Vous êtes probablement en train de vous débattre avec un blocage lié à l’argent et vous devez absolument l’atténuer pour que vous puissiez facturer ce que vous valez sans vous sentir coupable.

Qu’est-ce qu’un blocage lié à l’argent?

Un blocage lié à l’argent est une croyance innée que vous avez au sujet de l’argent. Très souvent, nos idées sur l’argent et la richesse se forment lorsque nous sommes enfants. Il est donc utile de regarder en arrière et de se rappeler quelle était l’attitude dominante sur l’argent dans votre famille. Tenir un journal de vos pensées et de vos souvenirs peut également vous aider à comprendre les schémas de perception de l’argent, tout comme vos parents, vos frères et sœurs ou vos grands-parents.

Ne vous sentez pas mal face à ces blocages liés à l’argent ; presque tout le monde en a et doit les surmonter dans une certaine mesure. La clé est de prendre des mesures pour détruire ces blocages afin d’attirer naturellement plus d’argent dans votre activité.

Mesures à prendre pour manifester plus d’argent

Ne vous laissez pas tromper par le mot “manifester” ; il n’y a pas de baguette magique ni de recette de type “il n’y qu’à”. Manifester plus d’argent signifie simplement reconnaître combien vous aimeriez gagner, mettre cette pensée au premier plan, puis prendre des mesures pour atteindre cet objectif.

N’hésitez pas à faire appel à votre imagination et à créer vos propres mesures personnalisées ; la clé est de faire une mesure par jour.

1. Augmentez vos tarifs. Tout d’abord, augmentez vos tarifs sur votre site web pour que tous les nouveaux prospects puissent le voir. Assurez-vous que votre plan de marketing soit en mouvement continu afin de toujours avoir de nouveaux prospects. Ensuite, informez vos clients actuels suffisamment à l’avance de l’augmentation de vos tarifs. Certains resteront avec vous et d’autres partiront, c’est comme ça, mais tant que vos tarifs sont compétitifs par rapport à ceux d’autres coachs dans votre créneau, faites ce qu’il faut.
2. Faites une offre exclusive à votre liste de diffusion, en proposant plus de valeur ajoutée plutôt que des réductions. Si vous offrez constamment des réductions sur vos forfaits, les gens n’apprécieront pas vos services. Proposez plutôt un forfait de coaching ou un coaching de groupe avec un complément, comme un ebook spécial, une checklist, un ou plusieurs chapitres de votre livre ou un cours audio.
3. Continuez à travailler en réseau, en ligne et hors ligne. Ne vous limitez pas à l’un ou l’autre, car vous ne savez jamais d’où viendra votre prochain client. Trouvez des groupes de réseautage local de la même manière que vous trouveriez des groupes Facebook qui correspondent à votre créneau.
4. Créez des offres à prix accessible pour ceux qui ne peuvent pas se permettre un coaching individuel. Ne laissez jamais l’excuse de “je n’en ai pas les moyens” vous empêcher de développer une relation. Pour ceux qui ne sont pas prêts à faire le grand saut, envisagez de proposer un coaching de groupe ou de créer une autre ressource qui peut les aider à moindre coût. Il ne s’agit pas d’une réduction, mais simplement d’une option moins coûteuse et moins personnelle.

Vous voulez approfondir vos blocages liés à l’argent?

Un de mes programmes est consacré à l’élimination de vos blocages liés à l’argent et il est accompagné d’exercices que vous pouvez faire vous-même pour découvrir quels sont vos blocages et comment les surmonter. Une fois que vous aurez compris la source du blocage, vous pourrez faire bien plus pour les vaincre et vivre la vie de vos rêves !

The post Augmentez vos revenus grâce à ce changement de mentalité appeared first on ReviewsPop.

You know you want to quit your soul sucking day job in favor of the freedom of self-employment, but you aren’t clear on the steps to take.

You want to take an exotic vacation, but you aren’t sure where to go—or how to make it happen.

You want to grow your business, but aren’t even sure what that means.

The truth is, with ambiguous “goals” such as these, in five or ten years, you’ll still be stuck right where you’re at today.

But with a little clarity, you can achieve any goal you can conceive—and even some you cannot yet dream of. And the first step is to simply visualize what you want.

How Vision Boards Work

A vision board is a planning tool that allows you to unleash your creativity and daydream in a tangible format. By collecting images that represent your biggest goals and keeping them within sight, you’ll be better able to focus on the next steps to take to reach them.

Not only that, but vision boards can serve to keep you inspired when boredom strikes (as it inevitably will), and remind you of why you’re working so hard when all you want to do is take a nap.

How to Make a Vision Board

Creating a vision board is easy—and fun! You can create yours with paper and other art materials, or digitally using one of many online apps, Pinterest, or even Microsoft OneNote or Evernote. While digital boards are definitely more portable, physical boards are often more inspiring. There’s just something about engaging all your senses that makes a tangible vision board more effective.

To create your board, start by collecting images that represent your biggest goals and dreams. Photos from a favorite family vacation, ads for an expensive dress you want to buy, a playbill for a Broadway show you want to see, or even a dollar figure representing your desired bank account balance are all good ways to visualize your goals. Add them to your new vision board.

Next, be sure to include phrases and quotes that inspire you and keep you going even when things get tough. Sometimes a few words of wisdom from someone you admire is all it takes to get you back on track after a rough spot.

Finally, remember this: Your vision board is a living document. Your dreams and goals will change. Some you will achieve and remove from your board to make room for bigger and better dreams. Some you will decide don’t matter so much anymore, and you’ll trade them for some others. It’s your vision, and it’s completely up to you what dreams you choose to follow—just be sure that you do follow them.

The post Getting Clear on Your Business and Life Goals appeared first on ReviewsPop.

While you may be intimidated by these big name brands using these chatbots, don’t be. Dozens of companies offer a specialized platform that creates these bots for nominal monthly fees. While they all have basic free accounts you can start with, if you want more robust features you’ll have to pay a monthly fee, anywhere from $10 – $99 per month. These platforms and these costs are also for do-it-yourselfers who will customize their own bots. Each company has a support team waiting to help you and answer questions, but keep in mind this is a DIY project unless you have a larger budget to pay one of their specialists to do it for you.

Analyze If You Need a Bot

Before you sign up for a free chatbot account, determine if a chatbot is necessary for your business. Bots primarily handle customer service and sales inquiries, so first examine how many customer service calls or emails you handle. Do you receive multiple calls a day or just once or twice a month? Do you get other calls or inquiries that are not customer service or sales related? You can probably create a bot to handle those calls.

Can you afford a monthly fee? Again, you can start for free with most of these companies however you’ll have access to fewer features and some companies place a watermark on the messages associated with a free account. So, what features do you really need and how professional will it look to clients or prospects to have another company’s watermark on your chatbot? It appears that each of these companies have tiered pricing and allow you to upgrade as you need it.

Do you have the time to create these conversations? You’ll have to play mind reader a bit to anticipate what questions your prospects will ask and you’ll want to craft a warm welcome message. All this takes time unless you hire a ghostwriter to do it for you. Writing will also take you away from your coaching and marketing tasks so you’ll need to determine if writing your bot conversations is the best use of your time.

Can you see the value in having a bot or is this “bright shiny object syndrome?” In other words, are you drawn to purchasing products or trainings because it’s the latest and greatest thing or because it will add value to your business? Investing in a bot – no matter how big or small the price tag – is only worthwhile if it gets used.

Making a Plan for Your Chatbot

One of the best ways to determine if a chatbot is a good investment for your business is to make a plan of action. With my latest planner, Close Sales with Facebook Messenger Bots, I’ll walk you through the process of choosing a chatbot company (including recommendations), help you set a goal for your bot, and give you some writing tips for crafting your messages. Every chapter has exercises for you to complete since your business is unique from other coaches and you’ll have a much better understanding of how bots work and how they can work for you. [INSERT PURCHASE LINK HERE]

Is a Facebook Messenger Bot Right for Your Business?

Have you heard of these Facebook Messenger bots or seen them in action? It’s a very interesting technology that allows a brand to connect directly with their consumers to help them with a problem. You can order a Domino’s Pizza from their bot or select a bouquet of flowers to be delivered from the 1-800-Flowers bot. Or you can look up a quick recipe on the Whole Foods bot and know which ingredients you need after work. Other big name brands that use bots include Uber, Lowe’s, Volkswagon, and Budweiser.

While you may be intimidated by these big name brands using these chatbots, don’t be. Dozens of companies offer a specialized platform that creates these bots for nominal monthly fees. While they all have basic free accounts you can start with, if you want more robust features you’ll have to pay a monthly fee, anywhere from $10 – $99 per month. These platforms and these costs are also for do-it-yourselfers who will customize their own bots. Each company has a support team waiting to help you and answer questions, but keep in mind this is a DIY project unless you have a larger budget to pay one of their specialists to do it for you.

Analyze If You Need a Bot

Before you sign up for a free chatbot account, determine if a chatbot is necessary for your business. Bots primarily handle customer service and sales inquiries, so first examine how many customer service calls or emails you handle. Do you receive multiple calls a day or just once or twice a month? Do you get other calls or inquiries that are not customer service or sales related? You can probably create a bot to handle those calls.

Can you afford a monthly fee? Again, you can start for free with most of these companies however you’ll have access to fewer features and some companies place a watermark on the messages associated with a free account. So, what features do you really need and how professional will it look to clients or prospects to have another company’s watermark on your chatbot? It appears that each of these companies have tiered pricing and allow you to upgrade as you need it.

Do you have the time to create these conversations? You’ll have to play mind reader a bit to anticipate what questions your prospects will ask and you’ll want to craft a warm welcome message. All this takes time unless you hire a ghostwriter to do it for you. Writing will also take you away from your coaching and marketing tasks so you’ll need to determine if writing your bot conversations is the best use of your time.

Can you see the value in having a bot or is this “bright shiny object syndrome?” In other words, are you drawn to purchasing products or trainings because it’s the latest and greatest thing or because it will add value to your business? Investing in a bot – no matter how big or small the price tag – is only worthwhile if it gets used.

Making a Plan for Your Chatbot

One of the best ways to determine if a chatbot is a good investment for your business is to make a plan of action. With my latest planner, Close Sales with Facebook Messenger Bots, I’ll walk you through the process of choosing a chatbot company (including recommendations), help you set a goal for your bot, and give you some writing tips for crafting your messages. Every chapter has exercises for you to complete since your business is unique from other coaches and you’ll have a much better understanding of how bots work and how they can work for you. [INSERT PURCHASE LINK HERE]

The post Is a Facebook Messenger Bot Right for Your Business? appeared first on ReviewsPop.